The Most Effective Sales Collateral to Power up Your Small Business

Are you a small business or a start-up? Then you must be well-versed with the significance of creating cost-effective sales collateral. In fact, the right type of print can go a long way in helping you get noticed and in turn boost your sales volume. So far as sales collateral is concerned, it is best to combine some modern methods with traditional favourites. 

Here are five of the most effective sales collaterals that can be great boosters for your business.

Brochures and booklets

In spite of the world going digital, letterbox distribution is still one of the most sought after promotional channels, with a number of small businesses making use of printed booklets and brochures as the primary marketing tools. There is still a lot of audience engagement with printing materials handed out or distributed in letterboxes, and to obtain success, many companies combine their digital marketing efforts with letterbox distribution campaigns. Established agencies can print and distribute brochures and other documents as per your choice, so you can avail their services for creating effective sales collateral.

Roll up stands

Apart from letterbox distribution, you can also consider roll up banner stands in trade shows, conferences and other events. They are great for point of sale advertising, especially if you are a retail start-up. Professionals can provide you different options in terms of size, and you can go for one that is in line with your requirements.

Postcards

Postcards are a great promotional means, if you are considering letterbox distribution. You can either send unaddressed postcards, or can even personalize and address them for building better relationships. You can directly send postcards in letterboxes, display them, hand them out or attach them with other sales collateral. Being pocket sized and cost-effective, they can be a good return on investment.

Flyers and leaflets

Flyers and leaflets have always been popular amongst businesses as an extremely affordable marketing tool. They can be created in different sizes, in landscape as well as portrait format. If you hire professional agencies, you can also get a range of folding options. Flyers or leaflets can be placed almost anywhere- on windows, on counter, in other sales material or in the letterbox. The right flyer can indeed be a great value for money, since it can portray your business in the right manner to your target audience.

Large format print

In combination with letterbox distribution and digital promotion, you may also spread the word about your business through large format printing. Professional agencies can help you out with varied quality products such as window graphics, PVC vinyl banners, display stands, and so on. If you want you may also try out billboard posters. But with flyers, brochures, or leaflets it is always easier to measure the results, so large format printing works best when clubbed with such promotional channels.

Work with an established agency which will help you in preparing effective collateral that highlights your business in the best manner possible. 

Attract your customers and drive sales like never before!